A good moisturization depends on the proper functioning of the cell processes involved in the skin’s hydration and on its barrier function being in good condition, as this protects the skin from external aggressions, including chemical products and changes in climate.
The big hangovers, long waiting hours at airports, heating or air conditioning, pollution, bad sleep, hot showers or unbalanced meals, are some of the factors that provoke the loss of water from the skin, which can turn into another adverse effect: a dehydrated and irritated skin.
The smart IB+Water technology maximizes the skin’s water reserves and prevents moisture fluctuations, giving instant and long-term hydration. The Gene-Stimulation Technology regulates and stimulates the genetic expression levels of the proteins and enzymes involved in improving the skin’s barrier function.
The revolutionary formula adapts to each individual’s skin. IB + Water recognizes and interprets the needs of each skin type to provide tailored care in response to the specific needs of each person’s facial skin.